Sally Mao/ Staff Reporter
Who was Estee Lauder?
From the article on Estee Lauder’s History, know that Estee Lauder was born on July 1, 1906, was an American businesswoman. In 1946, Estee Lauder formally established a cosmetic brand named after her own name – Estee Lauder.
From developing products in the kitchen to the beautiful legend of today, Estee Lauder got the recipe from her uncle chemist in 1946 at the age of 40 and developed the first pot of face cream in her home kitchen. This is the origin history of the Estee Lauder company.
At the beginning of the business, Estee Lauder had no employees. Estee Lauder took on all the jobs including the boss, the salesman, and the accountant.
She called all over the world and went to beauty salons in New York to try out her own cream for women who had their hair done.
In the era without the Internet, Estee Lauder relied on their own hands and feet to get the initial brand awareness. After that, she went to visit Saks, a large department store, but the general manager did not meet with her. After that, she worked at the front desk of the company for a month to get a chance of ten minutes.
Finally, her unyielding spirit moved the company, and her products left a deep impression on the company and successfully entered the high-end market.
When Estee Lauder announced the brand’s move into high-end department stores, Ms. Lauder carefully prepared a white-gold-encrusted invitation for each guest, at the same time, any purchase of Estee Lauder products will be a gift of Estee Lauder foundation. Surprisingly, everything sold out within two days of opening the store! The current “Buy One Get One Free” was created by Estee Lauder. In 1960, Estee Lauder set up its own cosmetics department in London, 21 years later, the brand’s success extended to Moscow, and in 1993, it opened in Shanghai, China.
Sadly, she died in her Manhattan home due to cardiac arrest, Estee Lauder passed away on April 24, 2004.
With her own efforts, she has gradually grown from a small company with a market value of more than 73 billion dollars to a large company with a market value of over 50,000 dollars.
From the Estee Lauder’s brands, can know that nowadays, Estee Lauder beauty cosmetics stores all over the world in more than 150 countries, at the same time, Estee Lauder has a very large brand matrix, there are many famous brands, such as Lamer, Clinique, Origins, Barbie Brown.
Estee Lauder has always believed that “every woman can always have beauty and fashion”.
Estee Lauder’s experience proves that women with dreams are the most beautiful and confident.
Estree Lauder’s Mission
——Bringing the best to everyone we touch and being the best in everything we do.
For Estee Lauder’s sales in recent years
According to the article “Why Estee Lauder is impressing analysts?”, Estee Lauder released its second-quarter 2021 earnings report on February 5, reporting a 5% year-over-year increase in sales revenue, beating expectations despite reduced foot traffic during the outbreak and store closures throughout the Covid-19 pandemic.
“Our multiple engines of growth strategy continued to prove its value, enabling us to pivot with agility in this challenging moment,” Fabrizio Freda, president and CEO, said on the conference call.
According to the analysis of The Estée Lauder Companies Reports Fiscal 2021 First Quarter Results on Estee Lauder’s official website about consumer preferences, we know that “The COVID-19-related closures of offices, retail stores and other businesses and the significant decline in social gatherings have also influenced consumer preferences and practices. Demand for skincare and hair care products has been more resilient than the demand for makeup and overall fragrance. Within skincare, the demand for innovative products within hero franchises has remained strong, driving double-digit growth at Estée Lauder and La Mer during the first quarter of fiscal 2021.”
As students should learn Estee Lauder’s serious and rigorous attitude when it is time to develop cosmetics. It tells that only by focusing on one thing can achieve greater success; Students should learn the perseverance to introduce our products; Serious, perseverance, prudence is the greatest way to success. Grasp the young years now, study hard, live a good life, and look back at your youth in the future, so that will not feel regret and regret.
Pictures: Estee Lauder’s Logo
Sources: Estee Lauder’s History